How to Boost Your Site’s traffic with SEO
If you want your business to be effective and work like a sales machine you just can’t miss the benefits of SEO and how this is important to make your brand more competitive and noticed online!
If you want your business to be effective and work like a sales machine you just can’t miss the benefits of SEO and how this is important to make your brand more competitive and noticed online! If you don’t know, SEO stands for Search Engine Optimization and it consists on how your content is structured in order to give visibility to your page on search mechanisms such as google. With your page appearing at the top of your web searches, your traffic will be automatically increased leading to more potential customers and sales!
BUT HOW DOES THIS SEO WORK?
SEO is so important that the internet is flooded with tools and information that can promise you miracles but also lead to nowhere, SEO consists in the use of the correct keywords and density on your texts, targeting your public, your customers. The problem is that it seems like a simple thing but it’s not that easy to implement for beginners.
That’s why it is crucial to have professional help to be able to see the benefits of a professional SEO on your articles and posts, it is a game changer!
At least SEO wise, don’t forget that your content needs to be well-written and sound good and human, no SEO automatic solutions will tell you that, some tools just calculate and check your text in the context of search mechanisms.
Most of plugins and other tech solutions will only be able to tell you if the content is good enough to be published and maybe offer a few changes to improve it. Some plugins will evaluate your content, check for broken links and tell you which links are not working or if there are any missing images, and so on. But again, it takes a human approach and professional skills to create good SEO content.
MAIN SEO STRATEGIES:
Off-page SEO: This strategy is geared towards the links that are directing to your website. The total number of these “backlinks” can increase your site’s trust in the view of a search engine. If done right, this will make your website to rank higher as a result.
On-page SEO: This SEO strategy is focused on the page’s content, optimizing it to achieve a better ranking.
Technical SEO: This strategy is more oriented to the architecture of the website, and the pages are set up (this is a back-end analysis). For search engines this is just as important as the content we can read at the front page, so we can just overlook this strategy.
It is very important to notice that websites are not all built the same way so the process of optimization can and will vary from company to company, therefore not every SEO strategy will have the same impact or take the same time to generate results on sales for example.
In the current scenario of digital marketing, SEO is one of the main techniques being applied by many companies to reach and maintain their customers with maximum efficiency. The position of an SEO analyst is one of the increasing positions in the market, it’s level of skills and complexity among constant updating makes it a crucial professional in the current market. Search engine optimizers (SEOs) are people who optimize websites to help them show up higher and rank better on search engines, gaining more "organic traffic." In essence, an SEO analyst is a highly specialized content strategist, and helps a business discover opportunities to answer questions people have about the industry via search engines.
Since the algorithms used by major search engines like Google, are constantly evolving, the SEO analyst must be always aware of these changes and act accordingly.
Some of the strong points a nice SEO strategy must have:
- The brand's strategic plan in the organic search environment;
- Analysis and structure to suit the requirements of optimization techniques within the site structure;
- Optimization of pages and other elements of the site, such as video, images and other elements taken into account.
- Creation of relationships with different digital elements, such as websites and social media, in order to promote the site with link building techniques.
- Performance tracking of major search engines like Google.
So, as we have listed above, an SEO strategy is something complex that requires expertise in different fields and tools consisting in the process of organizing a website's content, helping search engines like Google understand the available information as much as possible. By optimizing a web page around key-topics we can increase information in the lights of search engines and get the page well-ranked for those topics.
